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human behavior research categories
Neuromarketing research: Innovative research methods and techniques
Get your face read, your brain measured, and your heart rate checked. Innovative research methods and techniques found their way into neuromarketing.
Creating a custom expression for Engagement: A validation study with FaceReader
The concept engagement is gaining more and more attention. Many companies are looking for ways to increase consumer engagement. But, how do you know a consumer is feeling engaged?
Emotional responses to winning a paralympic medal
Guest blogger Jeffrey J. Martin conducted a study to examine the emotional reactions of Paralympians right after winning a medal, using automated facial expression analysis.
Why a clear mask is essential for clearer communication
For people who are deaf or hard of hearing, it is essential to be able to see the movements of the mouth while communicating. With the help of clear masks they can access the full facial expressions.
Three ways to understand consumer emotions
Many companies are seeking ways to understand consumer emotions in order to predict product acceptability. Here are three ways you could set up your study to assess consumer emotions.
Behavioral coding: What and how
When you study human behavior, coding your data is the initial step to analyze data. Coding behavior enables you to evaluate your research questions and draw reliable conclusions.
Video recording used in psychology
Understanding behavior during an interaction becomes much easier with video observations, and enables students to watch and learn.
Exploring learning experiences of undergraduate nursing students
Simulation-based training sessions are essential in healthcare education. How do nursing students experience the use of a virtual interactive digital simulator compared to a human patient simulation?
What can you use eye tracking for?
Eye tracking is a technique which records what you are looking at. With more complex analysis, it can give all sorts of information about a subject's mental state.
Measuring the intensity of emotional response to political advertisement videos
To convince voters, all kinds of strategies can be used to stimulate the electorate. Researcher Dias and his team evaluated how voters respond to changes in the scenario of videos of political propaganda.
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animal behavior research categories
Identification of thrips resistance in Arabidopsis
Maarten Jongsma explains how he used EntoLab to facilitate insect choice assays and automate the acquisition and analysis of movement tracks. Two Arabidopsis accessions were tested for resistance to western flower thrips.
Decoding memories during day and night
Unraveling the role of protein synthesis in memory storage across the day and night in a mouse model - how researchers are gaining insights into sleep deprivation and its consequences.
CatWalk XT: Valid tool for objective gait analysis in TBI mice model
Many people suffer from TBI and consequently also long-term gait and motor function deficits. For this reason, functional outcome became the focus when developing new treatment strategies for TBI.
How to unravel the long-term memory of cuttlefish: automated video tracking
Did you know that cuttlefish have three hearts, have such an advanced vision that they can see what’s behind them, can count to five.
The Internet of Things, LoRa, 5G, and measuring behavior
New techniques for connecting sensors will provide opportunities for researchers measuring behavior.
Learning how to use software for video tracking in animals
A couple of months ago, we had the pleasure to visit the University of Groningen to record a customer success story.
CFI Exceptional Opportunities Fund – COVID-19
The Canada Foundation for Innovation (CFI) has issued an Exceptional Opportunities Fund (EOF) in the fight against the coronavirus SARS-CoV-2, known as COVID-19.
Taking opioids during pregnancy: short- and long-term consequences in rats
Women worldwide are suffering from opioid addiction. Many receive so-called opioid-maintenance therapy using bup, but consequences for both mother and baby are largely unknown.
Homology and analogy in behavioral neuroscience
The point of this blog is to encourage you, as researchers, to ‘double think’, which is to say think like a scientist and think like an animal.
Noldus Grant Assistance Program launched in North America
Grant funding is the lifeblood of academic research. Is successful funding the best path to securing future funding?